We all know how important a social media presence online is, but the truth is that most people stumble and fall when it comes to establish themselves. Sites that Facebook and Twitter are deceptively easy to begin, but managing a real social media campaign is tougher. How can you tell when you need a social media audit, a process that takes your social media activities into account and tells you where you are lacking?
You Have No Regular Schedule
It is easy to start a social media account, and it far tougher to keep one going. If you look around, you will find that most of the successful social media campaigns update on a very regular basis. If you update when you feel like it, very seldom or on a schedule that does not seem to be clicking with your audience, you need an audit.
No One Responds
The most important part of a social media program is starting a dialogue with your customers. However, if you are shouting into the void and no one is listening, it is time for you to change your strategy.
You Don’t Get Click-through Traffic
One of the main reasons to maintain a social media presence is to make sure that you are getting people onto you regular site. However, if you can tell through your social media analytics programs that this is not happening, you need to ask yourself why. People make the decision to click through or to avoid clicking through in a matter of milli-seconds, so what are you doing wrong?
If you are someone who is deeply invested in making sure that your social media campaign helps you, get a social media consultation. Choose an expert company that can help you figure out what you need and where your social media campaign is falling down.
Everybody is always looking for innovative ways to increase their business, to increase the amount of traffic to their websites and other ways to get their name, their brands, services and products to the consumers that will use them. One of the latest buzz applications in the Internet marketing sector is Online News Submission.
What it basically is, is a company that will take your companies details, list of services, products, what you do, how you do it and where you are. Then they jazz your information up; send it through to the PR department, where a clever writer puts together a sensational, but informative press release about your company. Once you have approved the press release, they go live and upload it to the web, through thousands of internet portals and online news services all over the world and immediately your product has reached millions it wouldn’t have been able to otherwise.
Not only do the companies prepare your complete press release, part of their package is Online News Distribution, so without you having to search for platforms about where to release your news article, part of their service is that they do all of that for you. They already have a well connected data base of outlets and an unprecedented ability to reach a diverse sector of journalists, bloggers, online news platforms, potential customers and buyers.
Live video streaming and the associated technologies are gaining in popularity these days. The days of cable television as the primary source of entertainment are slowly diminishing. Right now, consumers are looking for alternative ways to be entertained and consume news. One such technology currently being harnessed is live video streaming. Remember the royal wedding this year? Around the time of the royal wedding, providers of live streaming services noted a significant increase in subscriptions. This serves as testament to the future value of the technology. For the uninitiated, here’s a basic explanation of the services and their benefits.
In streaming, there is a sequence of images in motion and these images are sent online in a compressed form. These can then be immediately viewed as they arrive on their monitor. This is a cost-effective solution for many businesses and organizations to market their products and services online. If live streaming is selected, users do not have to wait until the file has been 100-percent downloaded. Once the stream has begun, users at the other end of the line can already view the videos and hear the sounds.
Think of the system adopted as on-demand, and you can consume the media you requested as it arrives. In order to take advantage of the technology you will need a software program that can uncompress and send the data to the user’s monitor and to the speakers for the audio data. There are two options on s player that can be used to receive and facilitate the stream. One option is to use the player installed in your computer. The other option is to use software downloaded from online. Currently, the most popular technology is the Microsoft Windows Media Technologies.
The typical video streaming requires prerecorded video files to be streamed online. But there are instances when the files can be distributed through live broadcasts. This is live video streaming. During a live broadcast, the signals are converted into compressed signals and these are transferred using special web servers. The use of these servers allow for multicasting which as the advantage of being able to reach multiple sites at the same time. There’s no need to personally attend to each and every site. It’s that simple.
Live video streaming makes communication easier. In order to fully harness the potential of the technology it is best to be supported with broadband technology. If your budget permits, consider acquiring the services and advice of a live video streaming service provider.
Whenever we hear the term “Breaking News” a sense of urgency hits our brain. Suddenly we start paying more attention. This is nothing unusual for the human brain. Our brain responds to unusual things or events at a faster pace than it does to normal events. The visual and print media tries to make the best out of these two words mainly to catch the attention of the viewers.
One of the prime sources of such news is the TV channels. TV channels are the leading visual medium to announce such news from time to time. Mostly, these news stories appear on a scroll when the news is not being telecast. During the news hour, alongside the scroll the news telecast as breaking news is also given more time and detailed reporting. But, some TV channels exaggerate the importance of a story and covers lesser important stories as the breaking news. At times when there is nothing special to broadcast, some TV channels broadcasts the general events or stories as breaking news just to grab the attention of the viewers. The strategy may work for them in the short run but in the long run it’s almost certain that they are going to lose viewership. This will happen as they are cheating with their viewers by covering lesser important events labeled as breaking news.
Reading the Spanish news is an excellent way to expand your Spanish vocabulary and improve your Spanish writing skills. There is an excellent range of Spanish news resources, covering a massive range of Spanish topics, and therefore you certainly won’t get bored or run out of stuff to read. You can tailor your reading exactly to your Spanish needs and interests. This article recommends 3 Spanish news sites which offer a fantastic amount of interesting Spanish articles, as well as my top tips on how to make the most of the resources they offer.
1. The first site I’d recommend highly is RTVE.es. This is the home of the Spanish national television and radio online, and provides a huge wealth of useful Spanish articles, TV programmes and podcasts. The news articles are useful to help with Spanish reading although the main advantage is that the majority of articles come with a news video included – these generally last a minute or two and help you to improve your listening as well as reading. Making this association between spoken and written Spanish is essential to reach Spanish fluency.
However the television and radio programmes available on RTVE a la Carta are what sets the website apart as a Spanish learning resource. There is an archive of 4 minute news summaries with a written summary if you’re short on time; live TV and radio if you want to just be listening in the background, and finally a huge number of full length TV and radio programmes. These are split into different categories and series so it is easy to find something that interests you. The news is probably the easiest of these to understand initially with excellent clear broadcasting so this is a good place to start. The documentaries offer more in depth vocab and analysis of different topics, and the soap operas such as ‘Cuentame’ and ‘Amar en Tiempos Revueltos’ are great for training your ear to understand everyday (and often opinionated!!!) Spanish.
2. El País is my second recommended Spanish news site. There are a great range of articles presenting the international news in Spanish language. The site itself splits the world into different sections and all the relevant news areas such as politics, economics, culture etc. There are also Spanish blogs and an opinion section so all in all there is no Spanish news site with more extensive international news coverage.
3. BBC Mundo is the third news site I would recommend. This has a huge number of videos and short news videos so you can dip in and out. The material is also more varied and often obscure, relating to all areas of culture in the Spanish speaking world. If you don’t want to focus on Spanish news this website is a great way to fill your free time with interesting Spanish news.